HelloFresh is a meal kit delivery service that provides customers with pre-portioned ingredients and recipes to cook at home.
It aims to simplify the cooking process, save time for customers, and reduce food waste by providing precisely measured ingredients.
Customers can choose from a weekly menu, selecting recipes based on their dietary preferences and the number of people they cook for.
The ingredients are then delivered in insulated boxes, maintaining freshness during transit.
HelloFresh emphasizes using high-quality, locally sourced produce, and it often collaborates with local suppliers.
The company has expanded its services to various regions, including North America, Europe, and Australia.
HelloFresh was founded by Dominik Richter, Thomas Griesel, and Jessica Nilsson in 2011.
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